Insights
Writing on coordination, agentic systems, and what it actually takes to build a company that runs at scale.
Short pieces on what breaks as consumer brands scale, and what it looks like when the infrastructure finally catches up.
8 June 2026
Any org becomes a protocol
The cost of intelligence is collapsing. The cost of coordination isn't. Hierarchy was built for a world where expertise was scarce. That world is gone.
Read →28 April 2026
The intelligence gap: why SMEs have always had to guess
smes have historically made strategic decisions without adequate market intelligence, not from lack of rigour, but because the infrastructure to get it was priced for enterprises. ai has changed that equation entirely.
Read →16 April 2026
Why good founders make bad strategic decisions
founders make bad strategic decisions not from carelessness, but from incomplete information, acting on signals that feel like strategy but aren't backed by real intelligence.
Read →
